Try to avoid using difficult to read items like fine cursive type or overly detailed drawings. Something that looks spectacular on screen may not translate well to a printed medium. Full colour printing is usually included in your price, so feel free to use as much colour as you like. We accept properly created .PDF, .AI, .TIF, .PSD, .EPS, and .JPG. A print-resolution .pdf is preferred.
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All artwork must be created in the CMYK colour space. RGB artwork will be converted at the time of printing and may not give the desired results. If you are using a raster program (Photoshop, etc...), all artwork must be created at 300 dpi (300 ppi).
Any art created at a lower resolution may print pixelated and/or fuzzy.
Convert type to outlines or curves: w may not have your font. Do not 'link' files. All files must be embedded in the artwork.
Embed all fonts when supplying a .pdf.
There MUST be an extra 1/8" (1.125") of bleed beyond the trim size of your printed piece on all four sides. The bleed must be a continuation of the graphics on your piece - DO NOT add a border for your bleed. If you have questions about bleed, please feel free to contact us - that's what we are here for.
If you wish to use a rich black, please use these values: C30 M20 Y20 K100.
Please do not use rich black for small or fine type.
Colour and Proof Matching:
For all orders placed with the 'No - My Files Are Print Ready' option, no changes may be made to the order after submission.
Swag will provide a digital proof (.pdf) of the submitted item for ALL orders.
Your order will be considered to have been submitted only after we have received approval of the digital proof.
Swag cannot be held responsible for matching colors or ink densities on
electronic PDF or JPEG/PNG proofs approved by customers.
PDF or JPEG/PNG proofs can be used to help display layout, text accuracy, and image placement and proportion, but not colour or ink density.
Swag cannot be held responsible for the final appearance of a colour.
The appearance of printed colours may be affected by UV coating.
It is the client's responsibility to review the final proof and layout of all orders prior to actual printing. Once the final proof has been confirmed by the client, no further changes can be made to that order.
Please review the final proof carefully prior to completing your order, Swag will not accept responsibility for ANY typographical errors, or errors in spelling, grammar, punctuation, graphics, fonts or content.
Swag will not be held responsible for client errors in finished product sizes, wrong cuts, or missing or incorrect folds.